I provide fractional CMO leadership so your company has a clear positioning, a go-to-market plan, and marketing that actually drives revenue.
Eight years advising companies from Series A startups to established brands on marketing strategy that works.
Your team is busy. Content is getting published. Campaigns are running. Metrics are being tracked.
But when you're honest with yourself, you know something's off:
Your messaging sounds like everyone else's. You're using the same buzzwords as your competitors. Prospects can't articulate why they should choose you over the alternative.
Sales and marketing aren't aligned. Marketing generates leads. Sales says they're not qualified. Nobody knows who the actual target customer is.
You're optimizing the wrong things. Open rates are up. Engagement is good. But pipeline isn't growing and you can't connect marketing spend to revenue.
There's no strategic throughline. Every quarter feels like a reset. Campaigns launch because someone had an idea, not because they ladder up to a larger plan.
The CEO keeps asking "what's our strategy?" And the answer is a list of tactics, not a strategy.
Crystal-clear positioning. Your prospects can immediately articulate what you do differently and why it matters to them.
Marketing and sales speak the same language. Everyone knows who you're selling to, what problems you solve, and how to talk about value.
Metrics that matter. You're tracking pipeline contribution, customer acquisition cost, and revenue impact—not vanity metrics.
Campaigns that build on each other. Every quarter reinforces the last. You're building momentum, not starting from scratch.
Confidence in board meetings. When the CEO asks about strategy, you have an answer that connects marketing to business outcomes.
SOCIAL PROOF: "Connor brought clarity to our positioning and built a go-to-market strategy that actually made sense. Our close rate doubled because we finally knew what we were selling and who we were selling to."
— Founder, Series B B2B Company
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